Betty Boop, drawn by Grim Natwick, began life in 1930, as a human-like
canine character, the love interest for a dog named Bimbo. She had a
black button nose and floppy ears. That first brief appearance was in
the sixth Talkartoon, a film called, "Dizzy Dishes" (1930). The
films were produced by New York based Fleischer Studios, production by
Max Fleischer and direction by Dave Fleischer. Betty soon surpassed
Bimbo and eventually evolved into human form, retaining only her
vestigial dog ears for a short while. They eventually evolved into
earrings. The evolution took place in the 1932 "Any Rags," when Betty
became completely human. By now, Koko the Clown and Pudgy the dog had
replaced Bimbo. The main character, Betty herself, had been modeled
physically after Mae West and musically after the "Boop-Boop-a-Doop"
girl, Helen Kane. (Helen Kane later sued the Fleischer Studios,
claiming they had stolen her fans.) Betty's own babyish voice was
performed by many, the most notable being Mae Questal, who was in her
teens when she won a Helen Kane look-a-like contest. Max Fleischer saw
Mae and asked her to do Betty's voice which she did until 1939 when the
series ended.
By 1932, Betty was considered the first female cartoon character who
could perform music, comedy and drama. She was immensely popular as she
was unique and original, as well as daring and assertive, while still
maintaining a sense of innocence and vulnerability. When a
gravelly-voice sailor, with one eye, and no teeth made his screen debut,
it was the innocent and charming Betty who introduced the world to Popeye the Sailorman.
Betty's cartoons were numerous and popular, one even achieving an Oscar
nomination, "Riding the Rails" (1938). Another associate of hers was
the inventive Grampy, an eccentric able to solve any problem. Later in
the 1930s, the canine Pudgy became featured in many of the cartoons,
even forcing Betty into a secondary position as the disapproving owner
of the often naughty little dog. Originally, her creators could get
away with skimpy skirts and garter showing. The Fleischer Studios were
able to release several racy situations for Betty. She lost the top of
her dress in "Any Rags" (1932) and "Poor Cinderella" (1934), exposing a
strapless bra. Often her skirt flew up as in "Dizzy Red Riding Hood"
(1931) and "Barnacle Bill" (1930). In "Betty Boop's Rise to Fame" she
exposed her top very briefly while she changed into a hula costume.
Later in the picture, she performed the hula in a grass skirt and lei.
Often her silhouette would appear seen through her clothing as she
passed before a bright light. After the Hays Code, new rules were laid
down and her appearances had to be passed by a board of censors. Her
popularity suffered as a result, but she was still able to command a
following. Since Betty invariably sang and danced, she would often have
musical guests, including Louis Armstrong and the energetic and
inventive Cab Calloway. Popular songs include "Minnie the Moocher" and
"Saint James Infirmary Blues." She was a natural for the collectibles
market, with dolls leading the way over toys, watches, and
t-shirts.
Betty was the first truly female character. Other female characters,
like Minnie Mouse, could only be distinguished from their male
counterparts by long eyelashes and high heels. Betty was overtly female
and was directed through situations in which she was the object of
peeping toms, or performing on stage in cute costumes. With the added
clothes (a collar and sleeves), a lowered hemline, and the disappearance
of the garter, the ever-youthful flapper became a single homemaker who
occasionally appeared on stage, or went to exotic lands to perform, such
as Japan. Betty had a daily comic strip for one year from 1934-1935,
produced by King Features, drawn by Bud Counihan, and signed by Max
Fleischer. A Sunday newspaper panel ran until 1937. Her comic strip
friends, who had never made it to the big screen, included Van Twinkle,
Aunt Tilly, and Betty's baby brother, Billy. There was a Betty Boop and
Bimbo Club, but as it was not oriented towards children and the Saturday
Matinees, it failed to become as successful as the more popular Walt
Disney's Mickey Mouse Club.
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