Who You Are
  
Who We Are
  
What We
Do For You

  
How We Work
  
Meet Our
Founder

Who You Are  
An expert seeking clever ways to attract & retain your ideal client - your vision separates you from others in your field...
   

The challenge is that today competition for publicity is fierce... From sending a 'clear' message to being 'properly' packaged; projecting the 'right' image to writing 'impressive' copy; convincing editors, broadcasters & producers your 'newsworthy' to having associations, speaking bureaus, conference & convention planners book you as their featured speaker - you only have seconds to capture your target's interest and achieve favourable results…

 
We understandand know how to get you the attention you deserve!

 

Who We Are

Established 1997 by Janette Burke, principal, we're a boutique marketing & communications firm representing progressive business owners and professionals - those who dare realize their PR dreams. Partnered with editors, broadcasters, producers, publishers, Web designers, graphic artists, printers and other industry specialists, we offer a wealth of expertise, resources & contacts - gearing our cutting-edge services & solutions to your specific promotional goals!

    

What We Do For You
Whether you're in crisis, about to introduce a new item, have an image problem or other marketing issues to overcome, we provide you with the PR/media tools you need to put your business in the spotlight (and keep it there)! Conducting extensive research and identifying local, national and international opportunities for you to capitalize on, we take a journalist's approach to fully appreciating you - your goals, niche, clients, prospects, hooks, angles, style, and outreach. "Strategically" crafting & spreading your message, we safely guide you through the PR process - distinguishing you from your competitors, increasing your visibility, building your credibility, generating awareness of your products & services, sparking community & investor's interest, and boosting your bottom line!

  

How We Work

We either develop & implement your yearly PR programs or teach you how to do it yourself.  We guarantee a minimum of two placements per media campaign and even supply you with a score card to track our success!

   

Janette Burke - Principal Publicist, Editor, Author, Speaker & Trainer
Meet Our Founder

Janette Burke - Principal Publicist, Editor, Columnist, Speaker & Trainer
 
Janette's fascination with "Business & Marketing" began when she was eight years old - selling men's fashions in her father's stores. Moving from trading quality men's garments to promoting them, she started implementing print, radio & television campaigns, customer rewards, fashion shows, and other special events in her teens. Functioning as an on-campus "Social Director" while completing two University degrees at Western & York gave her more experience and caused her to pursue certification and a career in Public & Media Relations. 

After holding different "PR/Marketing" roles in the Food, Fashion, Professional Development and Interactive Amusement industries, she founded Prime Time PR -- boldly bringing PR, and its benefits, to emerging and established restaurateurs, retailers, lawyers, financial planners, chiropractors, psychotherapists, dentists, professional organizers, outdoor enthusiasts, art dealers, artists, dating services, resorts, pharmaceutical representatives, professional speakers, cell phone distributors, and more! 

An innovative thinker awarded for her outstanding communication & promotional-marketing skills, Janette is a Competent Toastmaster who obtained local & national media coverage for the organization and it's International President. Featured in BIG IDEAS - for growing your business, a book she helped The Business Innovation Group write, publish, launch & promote - she's editor of PRtalk, Prime Time's e-bulletin and author of her own PR column published monthly in The York Region Business Times. She and her client's also appear regularly in other leading publications, and on radio & TV. In addition to speaking on a number of PR topics, Janette conducts tutorials, teleconferences, workshops & seminars - advising her audiences how to be their own publicist!

     

To discuss your specific needs,  please contact us at 905.882.6893 or 
by email to
primetime@pathcom.com 

 

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