PRtalk is Prime Time PR's complimentary PR E-zine. Intended to help you maximize your potential and reach your personal & professional goals, it's our way of staying in touch and giving you something more. Containing practical PR/media tips you can use to effectively publicize & promote your business along with additional insight and benefit, it features:
 

  • 'Guru Guidance' is the section we devote to you, our subscribers. In it you'll find "direction" in the form of articles we've written addressing various PR topics - each meant to assist you with any PR/media/marketing problem you may be facing. We'll also provide you with our expert opinion.  So go ahead and let us know what's on your mind!  If you have a specific PR issue or question you'd like us to answer and don't mind sharing it for the common good, please e-mail primetime@pathcom.com - subject heading "Dear PR Guru".  We'll do our best to incorporate your inquiries and requests into our upcoming issues.
      
  • 'Success Stories' is the section where we take a closer look at the consulting, training & projects we've done and review some of the greatest PR coups of all time - so you can experience first-hand, the power of PR!
            
  • 'What's New at Prime Time?' is the section where we fill you in on all our latest activities and contest winners!
      

 
This Issue's Tip: 
 

"PR Fallacies & Facts- Part One"
By: Janette Burke
  

What really goes on behind the scenes in journalism and PR, how stories make their way from the mind of the publicist to the front page of the newspaper, down to the nature of the relationship that exists between PR and the media, is often misguided. Here are three misconceptions we'd like to clear-up…
   

 

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To view back issues 1 through 5 of PRtalk you will require Adobe Acrobat Reader. 

For further PR tips, check-out my monthly column in The York Region Business Times & my contributions to Women with Vision! Magazine.
   

   

To discuss your specific needs,  please contact us at 905.882.6893 or 
by email to primetime@pathcom.com 
 

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