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Exposure
Strategies &
Campaigns
PR/Media
Consulting &
Training
Logo,
letterhead, head shot & media kit designed for Tony
Horta, Financial Advisor, Investors Group
Article placement
in Real Estate News for Simple Organizing Services (S.O.S.)
Examples
of promotional materials we've created
"Kid's Day
America" Event held at Natural Ways to Health, Chiropractic &
Wellness Centre
York Rhythmic Dancers
performing at the combined Thornhill/Richmond Hill Toastmaster's Holiday
Party
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EXPOSURE STRATEGIES AND
CAMPAIGNS
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We project-manage the following
targeted PR/media/marketing programs…
- Professional Imaging, Branding & Packaging
- Do your target audiences remember who you
are & what you do? Do they see you for the company that
you are or
want to be? Applying our "PR Eye", we thoroughly
examine your company logo, colours, business card, letterhead, website,
brochure, infomercial and style of dress,
and help you coin a look that
defines & distinguishes you
from your competitors, conveys your message, and makes your targets aware
of what you do!
- Copywriting & Copyediting -
Do
your target audiences really know why they should be
working with you? Emphasizing your key message,
features and benefits, we select the right words
to describe what you and your business have to offer - writing & editing
your website, client/media kit, press releases,
editorials, ads, infomercials, brochures, reports, manuals,
and other relevant marketing materials.
- Media Relations - Do editors,
broadcasters, and producers print your stories & invite you to be on
their shows? A large number of business stories get
picked-up by the media because a PR person convinced an editor,
broadcaster or producer it was newsworthy. Determining your hooks
& angles, we "pitch" your
stories to the media - securing covers, features, placements,
quotes, radio and TV coverage that is considered more credible than
paid advertising.
- Speaking Tours - Want to come
face-face with potential buyers? We master-mind your speaking
engagements at associations, corporations,
conferences & conventions that match your target profiles and
marketing objectives. We also help you develop your presentation style,
add sparkle to your speeches, produce videos,
cassettes, CD's, and books.
- Sponsor & Investor Relations
- Do potential sponsors & investors understand the value of your company?
We devise
top-notch presentations to attract your ideal sponsor, investor or board
member, give them the results they want, and make them see you as an
industry leader!
- Promotions - Does the world know your product or service is the best?
We
design product demonstrations, product samplings, contests, draws, and
other rewards & incentives to let them know it is!
- Special-Event Design &
Management - Too busy to plan a great event?
From budgeting event
expenses to negotiating terms & conditions with suppliers;
researching venues and coordinating food, music, entertainment, theme
décor, rentals, lighting, staging & sound, publicity &
promotion, room set-up & clean-up, we oversee every detail of your
event so you don't have to.
We plan these types of events:
- Award ceremonies & banquets
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Annual/general meetings, breakfasts, luncheons & dinners
- Balls
& galas
- Book signings, lectures & seminars
- Booths at exhibitions &
trade shows
- Client/customer/employee appreciation
days, excursions & retreats
- Conferences & conventions
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Fashion shows, fundraisers & golf tournaments
- Grand openings
& open-houses
- Media appearances
- Milestone & retirement
celebrations
- Primers & product launches
- Theme & holiday
parties
… And More!
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Whether you're looking for individual or group
instruction or a dynamic speaker to keynote
your next
event, we have 3 coaching modules and
a slew of PR topics for you to choose
from.
Register & discover…
- How PR differs
from advertising
& how it can transmit your message faster than
any other form of promotion!
- How to come-up with profitable PR
ideas that promote & leverage brand you
- How to derive hooks & angles
that get you noticed
- How to compile
a media contact list & put your own targeted
PR campaigns in motion
- How to create
press releases, media
kits, query letters, tips sheets, letter boxes, articles & other PR
materials that get you ink & keep on
getting you ink
- How to "pitch"
editors,
broadcasters and producers & avoid making
costly errors while seeking "free publicity"
- How to produce a newsletter
worth
reading
- How to master radio and TV
interviews & increase your chances for repeat exposure
- How to become
a
"sought-after" speaker
- How to sharpen your image,
customize your total package
& make a lasting impression
- How to network to increase
your net worth
- How to develop & deliver
a dazzling
infomercial
- How to direct traffic
to your
website
- How to implement promotional
incentives & rewards that generate buzz
- How to stage great events
that keep
your customers & employees entertained
… And much more!
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"Janette is thorough in her research and
generous in her suggestions. Her simple and fresh perspective helped me to identify some key issues that
would have otherwise not have been dealt with. Janette loves what she
does, and she does it with heart and passion, always going beyond the call
of duty."
Danish Ahmed, Ordinary Words Inc.
..."Janette
Burke of PrimeTime PR reviewed the manuscript of my forthcoming book to
provide editorial suggestions and marketing strategies. She gave me
insightful comments that definitely strengthened the manuscript and
innovative out-of-the box ideas for marketing the book. Her comments and
ideas showed she is focused, pays close attention to detail and put a lot
of effort into the task, a refreshing difference from others with whom I
consulted. Thank you Janette. With your help, this book is going to do
well..."
Elliott Katz, Author
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