Businesses today, across all industries, are relentlessly driven by a need to distinguish their brands. Offering customer centric, highly intuitive and personal support channels is a vital component to this effort, making your traditional call centres an even more critical touch point for customer interactions in 2019. By 2024, the global market for call centres…

Making the most out of customer satisfaction surveys.   Internal QA scores and customer satisfaction surveys don’t always reach the same conclusions. For example, an end-user customer at a hospital has trouble logging into his medical application. He calls up the help desk. The agent checks the customer’s user enrollment. He discovers the ID in…

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